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2007 Is "The Year of the Mashup" ECommerce Articles | February 21 Daniel Sedin Jersey , 2007
Bored writing yet another press release? Could your ezine use a pick-me-up? Welcome to 2007, "The Year of the Mashup," when a little creativity in your marketing goes a long, long way. Get started with three easy ways to spice up your business communications, and get your audience - and YOU - excited again.


You listen to music, right?So you've probably heard a medley before. Or you've heard songs that use "samples" of other songs to create new and interesting music. Or maybe you've even heard Mel Torme sing "Mack the Knife" to the tune of "New York, New York."


If so Cheap Vancouver Canucks Jersey , you've got the basic idea of the mashup - a different way of getting your knowledge, passion, and expertise out to the world.


According to Wikipedia, a mashup can be:

* "a musical genre of songs that consist entirely of parts of other songs" (a famous example featured music from The Beatles' White Album combined with the vocal track from rapper Jay-Z's Black Album)

* "a website or web application that combines content from more than one source" (i.e. combining real estate listings with maps from Google Earth)

* "a video that is edited from more than one source to appear as one" (like that commercial with Gene Kelly dancing with the vacuum)

And it's starting to appear in the marketing content world as well. Here are three prominent examples of traditional marketing vehicles mashed up to create new and unique methods for sharing your knowledge with your ideal audience.

1. PRESS RELEASES AND ARTICLES. Press releases are the foundation of generating publicity for your business, product or service. But why write a press release when an article would serve the same purpose?Here's one example. A landscaper we know told us there are things we can do to prepare our lawn for a lush green summer - in January. Really?! During snow season? Apparently so.

Now, imagine he writes an article with the top five things you can do to prep your lawn for summer. And at the end, he writes Jay Beagle Jersey Youth , "For more lawn prep tips, visit my website at ..." Now, the media's way more likely to run that article, compared to a garden-variety press release.

2. BLOGS AND WEBSITES. Yup, you may not need a traditional website anymore. With WordPress, you can use their "Pages" functionality to create the same types of webpages you'd find on a basic business website - "Products," "Services Tanner Pearson Jersey Youth ," "About," "Contact," and more.

For the solo professional with a tight, tight budget, the "blog-as-website" option is especially appealing. But even if you have a traditional website already, adding a blog gives you a leg up over the competition, as Lani recently wrote in an impassioned rant for the "Blog Bits" category at www.

A-HaBlog.

3. EZINES AND AUDIO. We're not quite hip to "podcasting" yet Tim Schaller Jersey Youth , but we do know folks like Kendall SummerHawk, who does her weekly "Marketing Wisdom" article via HTML email and in Audio Acrobat streaming audio. Her audience gets to experience her the way they want to!So what kinds of content delivery vehicles can YOU mash up to "A-Ha Yourself!" in fun and profitable ways?

With such diverse people in the world that have individual needs and requirements, it is understandable that not everyone responds the same to every type of medication. Many people have specific conditions that prevent them from taking medicine using traditional manufactured pharmaceuticals. Sometimes the type of medicine required by a particular patient is not manufactured by traditional drug companies, or a patient may need to ingest the medicine using a different method than traditionally prescribed. This is when Compound Pharmacists come in to meet the unique individual patient needs.


Compounding pharmacists customize an individual patient’s prescription according to the specific need of the patient. There are a number of circumstances that require consultation with a compounding pharmacist. For instance, a patient will need a compound pharmacist if they are unable to ingest ingredients that are included in traditional medicines such as preservatives, alcohol, dyes Sven Baertschi Jersey Youth , sugar, gluten, lactose, and casein. Patients may also need an alternate route of medicine ingestions such as if a patient has trouble swallowing. Alternate administration routes can include: Transdermal such as a skin patch, nasal spray, liquid form, lozenge Justin Bailey Jersey Youth , lollipops, creams, and inhalation. If a patient is susceptible to drug side effects or require allergen free medications, using medication prepared by a compounding pharmacist can drastically reduce the potential for side effects and eliminate allergic reactions. A compounding pharmacy can help cancer patients reduce discomfort caused by their medication during treatment.


If a patient requires a specific dosage that is not normally manufactured by a traditional drug manufacturer, a compounding pharmacist can provide the uncommon dosage in order to meet the required strength. Patients who are in need of medications that have been discontinued by pharmaceutical manufacturers can get the medications from a compounding pharmacist. As well, children who will only medications that have a palatable flavor will be able to get a specific drug that has a pleasant tasting flavor from a compounding pharmacist.


Compounded prescriptions are the ideal solutions for a patient that is in need of an alternate route of delivery and an uncommon dosage. Compounding pharmacists are needed in such medical areas as: Bio-identical Hormone Replacement Therapy, Sports Medicine Jacob Markstrom Jersey Youth , Wound Therapy, Veterinary practices that include both large and small animals, Chronic Pain Management, Dental Practices, Hospice, Pediatrics, Infertility Brandon Sutter Jersey Youth , Ophthalmic, Dermatology, Neurology, Gastroenterology, and more.


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